While we are all about having fun and not taking life too seriously, we feel it is important to acknowledge our social responsibilities as a brand. We have set fundamental guidelines from the get-go to ensure we lead our team and suppliers into respectful and admirable operations. Before launch, our small team got together to identify what values are important to us and what drives us to come to work each morning (yes, we ACTUALLY do work here). As a result, we have established our commitments and responsibilities as a brand which span across three key areas:  


Continuing to ensure we are always an all-inclusive brand which supports all races, genders, body types and ages. Life is too short to be thinking backwards.
Here at Grey Lines, we are all about raising visibility and awareness to issues we are passionate about. In the coming months, we will be teaming up with some super exciting and pivotal charities that are close to our heart. Not only do we provide a financial donation, but also a social donation by educating our team and customers about the endlessly inspiring work they do.

Company Culture

Continuing to provide employment opportunities to ensure a consistently high representation of marginalised communities including People Of Colour, LGBTQI and Indigenous Australians in our team.

Acknowledging Ownership Of The Land We Operate On

As a brand, we acknowledge and pay our respects to the Traditional Custodians of the land in which Grey Lines operates. The traditional Aboriginal Groups of the Alexandria, Sydney region (where the Grey Lines office is based) are the Cadigal Wangal clans – the Eora people. We pay our respects to their Elders, Past, Present and Emerging.

We will continue to be a brand who consistently recognises our privilege of being able to pick and choose elements of Australian culture. We are committed to honouring Indigenous communities and Aboriginal ownership of the land we operate on.

Grey Lines is by no means perfect, however, we are proud of the guidelines and criteria that we have set in place in which everybody involved in our brand – whether that be current and future team members, influencers, stockists, suppliers, etc will be required to adhere to. We understand and acknowledge that we as a brand, as well as society continues to evolve, it becomes vital that we continually add to these guidelines and therefore we have scheduled in monthly catch-ups to review our commitments and to ensure we’re on track with where we aim to be heading as a brand. We’re excited about this direction and would love nothing more than for you to also join us on this journey.