People & Planet

Branding
Company Culture
Acknowledging Ownership Of The Land We Operate On
As a brand, we acknowledge and pay our respects to the Traditional Custodians of the land in which Grey Lines operates. The traditional Aboriginal Groups of the Alexandria, Sydney region (where the Grey Lines office is based) are the Cadigal Wangal clans – the Eora people. We pay our respects to their Elders, Past, Present and Emerging.
We will continue to be a brand who consistently recognises our privilege of being able to pick and choose elements of Australian culture. We are committed to honouring Indigenous communities and Aboriginal ownership of the land we operate on.
Grey Lines is by no means perfect, however, we are proud of the guidelines and criteria that we have set in place in which everybody involved in our brand – whether that be current and future team members, influencers, stockists, suppliers, etc will be required to adhere to. We understand and acknowledge that we as a brand, as well as society continues to evolve, it becomes vital that we continually add to these guidelines and therefore we have scheduled in monthly catch-ups to review our commitments and to ensure we’re on track with where we aim to be heading as a brand. We’re excited about this direction and would love nothing more than for you to also join us on this journey.